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By focusing on the social processes surrounding consumption and consumerism, this course aims to help students explore important sociological subjects such as culture and the media, deviance and crime, race and ethnicity, gender, sexuality, families and religion, education and health care, population and the environment, globalization and related topics. Students will also learn various research methods, which help sociologists to study these topics. Through daily consumer culture, you will be equipped with sociological perspectives as well as analytical skills, which enables you to “see the strange in the familiar.”