The course aims to familiarize students with the characteristics of a variety of media texts and equip them with the basic knowledge and techniques in handling the translation of these texts, including press releases, feature stories, promotional materials and audiovisual materials.
This book is a collection of essays in the field of media and translation studies. Topics discussed include media interpreting, subtitling and interpreting for the deaf, Internet translation (on websites such as Google, IKEA, and Wikipedia), localization, computer game and translation, and computer aided translation, and the discussion involves various disciplines such as translation, communications, and film studies as well as linguistics and social linguistics, literary theory, cultural studies and children literature, humor studies, new media and psychology, marketing, and advertising, which exemplify the new trend of trans- or inter-disciplinary research.
Assuming no knowledge of foreign languages, this book is a key text for students in Translation Studies. It progressively looks at the meaning of single words and expressions, combination of words and phrases, grammatical categories, word order and cohesion, texts use in communicative situations, interplay between verbal and visual elements, and reflections on ethics and morality. Rather than adopting the “top-down” approach of textual analysis, this book is organized bottom-up, starting with simple words and phrases, in hopes of benefiting those who are not trained linguists and in awareness that students need to understand how the lower levels control and shape the overall meaning of the text.
Based in the frameworks of sociolinguistics and discourse analysis, this book aims at exploring the use of language in the presentation of news, the primary language genre from the media. It emphasizes the importance of the processes which produce media language and stresses it is stories rather than articles that journalists and editors produce. These stories have viewpoint, values and structure that can be analysed. Bell also points out that the audience plays an important role in influencing media language styles, and in understanding, forgetting, or misconceiving the news presented to it.
This book considers the ways in which news agencies have developed historically and how they conceive of and employ translation in a global setting. It explores the highly complex set of processes that underpin the interlingual transfer of news items, processes that raise important questions about the boundaries and indeed definition of translation itself. It looks at global communication through an examination of translation practices, both diachronically through an account of the globalization of news in the 19th and 20th centuries, and synchronically in terms of contemporary journalist practice.
This book introduces the reader to the subject of translating films and other audiovisual programs for the television, the cinema, the internet and the stage. It consists of 17 essays written by leading experts in this field. Part One focuses on subtitling and surtitling, two techniques that respect the original soundtrack and add the translation in the form of short written texts. Part Two is centered on revoicing, the technique of replacing the soundtrack of the original audiovisual program. Part Three discusses accessibility to the media. Part Four is devoted to the teaching and training of future experts and professionals in the field of subtitling.
This volume is a collection of selected papers presented at the International Conference on Dubbing and Subtitling in a World Context in 2001. The papers collected in this book are categorized into three sections: history of the profession, theory, and practice. The four papers in the first section are about the history of subtitling and dubbing in Europe, Mainland China, Japan, and Korea. The five papers in the second section cover such theoretical issues of subtitling and dubbing as intrinsic dualism, the concept of multi-modality, etc. Papers in the third section cover different aspects of the practice of dubbing in various countries.
This book examines the crucial role of language in mediating reality, and argues that news is a practice constructed by the social and political world on which it reports, catching eyes on how language can shape, rather than mirror, the world. Starting with a general account of news values and the processes of selection and transformation which go to make up the news, the book goes on to consider newspaper representations of gender, power, authority and law and order. It discusses stereotyping, terms of abuse and endearment, the editorial voice and the formation of consensus.
This book brings together works from the Center for Contemporary Cultural Studies, charting both the Center’s relation to the wider intellectual debates within cultural studies as well as the theoretical changes in its approach to its own work during the past decade. The articles in this book are drawn from the first nine issues of the Center’s journal- Working Papers in Cultural Studies. While two introductory articles trace the history and development of cultural studies and the English social development, other articles deal with four main topics- ethnographic work, the media, language, and English studies.
This book, concerning how journalism works, can be used as a textbook and a “how to” guide for the study of journalism. Part One explores scholarly and practitioner accounts of journalism in the context of the real life conditions under which journalists operate, and examines some of the key roles played by journalists as news-gatherers, witnesses, reporters, investigators, and entertainers. Part Two goes on to explain and explore the range of multimedia skills expected of journals today as well as the basics that remain essential. Part Three considers some of the ways journalism has changed and some of the ways it hasn’t from an ethical approach.
This book explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children. It looks at the phenomenon of reality television by examining Survivor and American Idol, examines The Matrix franchise as an example of transmedia storytelling, and deals with Star Wars and Harry Potter fans into the realm of participatory culture. Then it tutms from popular culture to public culture, applying the idea of convergence to offer a perspective on the 2004 American presidential campaign, exploring what it might take to make democracy more participatory.
Hatim and Mason emphasizes that translating is a process of communication that enables translators to interpret the producer's intention in its social context so as to effect the receiver, instead of simply matching form and content. Hatim and Mason examine two social theories of language from the perspective of the anthropology and linguistics respectively. Hatim and Mason observe three dimensions of context, the communicative, the pragmatic and the semiotic, and they discuss translating text as action and translating texts as signs respectively. Hatim and Mason also point out that texts are multifunctional in nature, translation, in response, are obliged to integrate the communicative, pragmatic and semiotic values.
This book is aimed at disseminating knowledge about translation and interpreting and providing easy access to a large range of topics, traditions, and methods to a relatively broad audience, including students, researchers and lecturers in Translation Studies, as well as practitioners, scholars and experts from other related disciplines (linguistics, sociology, history, psychology, etc.). Readers of general interest are also target audience of this book. Therefore, this book collects relatively brief overview articles. There are altogether 74 articles arranged in alphabetical order, elaborating important conceptions in Translation Studies, such as Applied Translation Studies, Computer-aided translation, etc.
本書從大眾傳媒與翻譯、媒體語言與傳媒翻譯、新聞翻譯、雜誌翻譯、廣告翻譯等方面對傳媒翻譯進行了討論。在理論建構方面，指出傳媒翻譯的步驟可分「閱讀、粗譯、精譯及潤色等不同層次，從基本上提供了傳媒翻譯在時間因素影響下應變的可行方案。作者提出的種種翻譯策略，其實對其它類型的翻譯亦頗有參考價值。本書附錄還提供了傳媒用詞選譯參考、香港傳媒機構聯絡地址及電話，以及傳媒翻譯常用參考書目等實用信息。
This book untangles the knottiest problems in the English language. O’Conner combines her clear-eyed approach to English with an irreverent sense of humor to guide us through the rights, wrongs, and maybes of grammar and usage. English is a dynamic, ever-evolving language, and O’Conner explains how definitions, spellings, pronunciations- even the rules of grammar- have shifted. There are also sections on the worst pitfalls of everyday language, along with commonsense tips on how to avoid stumbling into them. In this expanded and updated fourth edition, most of the changes are about individual words and how they’re used.
This book presents the foundations of cultural studies- from ideology, representation and discourse to audiences, subcultures and cultural policy. This revised edition fully explores the ubiquity of digital media culture, helping readers analyse issues surrounding social media, surveillance, cyber-activism and more Introduces students to all the key thinkers they'll encounter, from Stuart Hall and Michel Foucault to Judith Butler and Donna Haraway; balances the classics with cutting edge theory, including case studies on e-commerce, the self-help industry, the transgender debate, and representations of race; embraces popular culture in all of its diversity, from drag kings and gaming, to anime fandom and remix cultures.
Covering everything from print to podcasting, this book features stories and tips from a diverse range of journalists, including Ayshah Tull and Cathy Newman of Channel 4 News; Emma Youle of HuffPost; Andrew Norfolk of the Times; and the Mirror's Nada Farhoud, as well as the voices of scholars from the field of journalism studies and beyond, and get the journalists and scholars to talk to each other. Part One is concerned with what journalism is. Part Two discusses how to do journalism. Part Three deals with the ethical approach to journalism, as well as the present and future of journalism.
This book attempts to address the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring at an increasingly rapid pace. This fifth edition adds a new chapter on theories of cyber communication, and drops off the chapter on readability research in the previous editions. Other changes include: more attention in the persuasion chapter to the dual processing models of attitude change, an addition to the agenda-setting chapter dealing with the second level of agenda setting, and a reorganization of the chapter on the effects of mass communication.
This book takes you step-by-step through the key aspects of writing news on both print and online platforms. It provides guidance on how to recognize a new story and how to work out whether it is right for your publication, covers the pitfalls and problems associated with gathering the news, and explains how to write a basic hard news intro and the structure of the story. It also deals with presenting your story and all the ways to get into a story other than intro, advises on accuracy and fact checking, tight writing, colorful and arresting writing, and grammar, and introduces more news models.
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