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ENG2002B aims to enhance students’ communication skills (especially their speaking and writing skills) which they will need in facing an increasingly globalized business environment. Students will be expected to produce oral presentations, business messages, and business proposals of good quality. Additionally, students will produce a professional portfolio consisting of a resume, cover letter, email, and personal statement. Furthermore, students will practice developing job interview skills.
This 12th edition introduces the fundamental principles of business communication to develop communication skills. It presents how business communication differs from personal and social communication, and how today’s companies are using blogs, social networks, podcasts, virtual worlds, wikis, and other technologies. It provides a simple three-step writing process that works for all types of writing and speaking projects, both in college and on the job, as well as valuable insights into ethics, etiquette, listening, teamwork, and nonverbal communication. Effective strategies for the many types of communication challenges on the job, from routine messages about transactions to complex reports and websites, are also examined.
This 10th edition brings a four-in-one learning package including an authoritative textbook, a convenient workbook, a self-teaching grammar/mechanics handbook, and a comprehensive student website. It consists of 6 units- Business communication in the digital age; the business writing process in the digital age; workplace communication; business reports; professionalism, teamwork, meetings, and speaking skills; and employment communication. It introduces basic writing skills and then applies these skills to a variety of emails, memos, letters, reports, and resumes, with increased coverage of professional social media communication, electronic messages and digital media. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices.
