The book set the standard for graduate/MBA investments textbooks. The unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. The content places greater emphasis on asset allocation and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts.
This book describes an alternative approach to the study of financial markets: behavioral finance. This approach starts with an observation that the assumptions of investor rationality and perfect arbitrage are overwhelmingly contradicted by both psychological and institutional evidence. In actual financial markets, less than fully rational investors trade against arbitrageurs whose resources are limited by risk aversion, short horizons, and agency problems. The book presents models of such markets. These models explain the available financial data more accurately than the efficient markets hypothesis, and generate new predictions about security prices.
Understand a variety of heuristics and cognitive biases (e.g., overconfidence, representativeness, conservatism, anchoring) that affect financial decisions.
Understand behavioral finance theories (e.g., limits to arbitrage and prospect theory) that complement traditional finance theories by accommodating more realistic conditions.
Apply aforementioned knowledge to explain as well as identify various phenomena concerning investors’ trading patterns, asset prices, corporate finance, and financial market practices that are considered anomalous in traditional finance.